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Brand Introduction

Focus on the department store industry for 15 years, select fast-fashion and high-quality goods specialty stores

MINIGOOD is a specialty store that selects high-quality fast-fashion products. It is a new type of fashion and leisure collection store. Together with catering, entertainment, and fast-fashion clothing, it has become the main store of department stores and shopping centers. We strive to provide consumers around the world with simple, comfortable, pleasant and reasonably priced daily necessities, and under the theme of realizing the "fast fashion" consumption of high-quality lifestyle department stores, we create a new fashionable and casual shopping atmosphere, allowing customers to experience happiness and fashion in consumption,healthy lifestyle.

In 2013, MINIGOOD entered China and has a comprehensive layout in the fashion and leisure department store market in China. We cover all stages of its business, including design, production, logistics and sales. At present, MINIGOOD has 1,400 officially opened stores around the world, with an average of 20-30 stores per month.

Based on the understanding of the relationship between the environment, people's lifestyles and products, MINIGOOD chooses natural and environmentally friendly materials as much as possible in terms of brand concept, product design, product production, and product sales. While maintaining the durability of the product, it also considers the recyclability of the product.

Our products include eight categories: life department stores, creative home furnishings, digital accessories, health and beauty, office entertainment, beautiful accessories, exquisite bags, and fashion products.

Development

Focus on the department store industry for 15 years, select fast fashion high-quality goods specialty stores

In 2007, China's small commodity wholesale online launched, based in Yiwu Trade City, providing online procurement services for retail stores across the country.

2007

In 2009, the ninth directly-operated store opened in Nanjing, opening the direct-operated management model.

2009

In 2012, the franchise channel was officially opened and the headquarter is located in Yiwu, China. Signed the film star Liu Yan as the brand spokesperson.

2012

In 2013, a new brand minigood was established and transformed into a fast fashion, leisure and lifestyle shopping collection store.

2013

In 2015, the East China headquarters was established in Shanghai. Minigood has 300 stores nationwide.

2015

In 2016, the international market was opened, and the first overseas flagship store of minigood opened in Ho Chi Minh, Vietnam.

2016

In 2017, overseas markets were in full swing. Myanmar, Thailand, Cambodia, Malaysia, Indonesia, the Philippines, Australia, Bangladesh, India, Pakistan, Sri Lanka, Saudi Arabia and other regions have signed contracts for opening.

2017

In 2018, Spain, Morocco, the United States, Mexico, Ecuador, Peru, Bolivia and other European and American markets have signed contracts for opening. The number of global stores exceeded 1,000.

2018

In 2019, minigood has spread to 63 countries and regions around the world, with more than 1,400 stores

2019
Genuine authorized cooperation with world-renowned brands, 1000+ high-quality suppliers

Go deep into all parts of the world, strictly control the origin, craftsmanship, and raw materials of all commodities, and strive to provide consumers with truly "high-quality, creative, and low-cost" products!
Minigood and Peppa Pig, Doraemon, Big Head Son, Little Head Papa, Bear Haunt, Undersea Column, Disney, Pokémon, B.DUCK, Ultraman, Marvel, Sesame Street, Minions, etc. Well-known brands have established genuine authorized partnerships, and have more than 1,000 high-quality suppliers who have undergone continuous screening and precipitation and stable cooperation. The supply of products is stable and guaranteed.

Mainstream Mall Partners

Focus on the department store industry for 15 years, select fast fashion high-quality goods specialty stores

Mainstream Mall Partners

Focus on the department store industry for 15 years, select fast fashion high-quality goods specialty stores

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